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Two weeks after Discovery Communications and Scripps Networks Interactive’s merger talks went public—and three and a half years after their initial negotiations collapsed—the companies are headed down the aisle, as Discovery announced today that it will officially acquire Scripps for $14.6 billion.
The combined company will control close to 20 percent of the country’s ad-supported cable and satellite viewership—and many of the cable networks watched most by women—and help create a host of new digital offerings for the linear-heavy portfolio.
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